As we look toward the future of the accounting industry, one firm that stands out for its growth strategy and innovation is Baker Tilly. Known for offering personalized accounting services and maintaining a strong foothold in various industries, Baker Tilly is poised for significant expansion. But what does the future hold for the firm, and what trends will shape its trajectory in the coming years?

In this article, we’ll dive into the trends and predictions that will influence Baker Tilly’s growth and its role in the evolving accounting landscape in 2025 and beyond.

Baker Tilly’s Growth Strategy: Focus on Expansion and Innovation

Baker Tilly has consistently shown a keen ability to adapt to market needs, positioning itself as a key player in the accounting world. Unlike the Big Four, which focus on large, complex corporations, Baker Tilly has built its brand by offering personalized, high-quality services to middle-market companies. Looking ahead, the firm’s strategy appears to be focusing on several key areas of growth.

1. Geographic Expansion

Baker Tilly’s growth plans are heavily focused on expanding its geographical reach. While it has a strong presence in the U.S. and other international markets, the firm is likely to focus on strengthening its international operations in the coming years. This could mean opening new offices in emerging markets and forming strategic partnerships with other regional firms, similar to its current strategy in markets like Europe and Asia.

By expanding into new markets, Baker Tilly aims to tap into new client bases while keeping its tailored services at the core. This global growth strategy will allow the firm to cater to multinational businesses in addition to smaller, growing companies.

2. Mergers and Acquisitions

Over the past few years, Baker Tilly has been expanding through mergers and acquisitions (M&A), acquiring firms that complement its service offerings. As part of its ongoing strategy, Baker Tilly is expected to continue pursuing strategic acquisitions, particularly those that can bolster its advisory services, such as tax, technology consulting, and risk management.

These acquisitions will not only enhance Baker Tilly’s service portfolio but also help the firm gain access to top-tier talent and new client bases in specialized sectors. By merging with smaller firms that bring niche expertise, Baker Tilly can quickly increase its capabilities and market share.

Trends Shaping the Future of Baker Tilly and the Accounting Industry

As the accounting industry evolves, Baker Tilly will have to stay ahead of several key trends that are likely to reshape the market. Let’s explore the most important trends to watch in 2025 and beyond:

1. Technology and Automation

One of the most significant trends influencing the future of CPA firms is the increased use of technology and automation. From artificial intelligence (AI) and machine learning to robotic process automation (RPA), the future of accounting lies in streamlining processes and increasing efficiency through technology.

Baker Tilly is already making strides in adopting advanced technologies to improve its services. The firm is expected to continue investing in innovative tools and systems that will automate repetitive tasks, enhance data analysis, and improve decision-making for clients. By leveraging these technologies, Baker Tilly can improve its services while allowing accountants to focus on higher-value tasks like strategic planning and advisory.

2. Advisory Services on the Rise

While traditional accounting services like auditing and tax preparation remain vital, businesses are increasingly turning to their accounting firms for strategic advice. The role of the modern CPA is shifting from number crunching to providing actionable insights that help businesses navigate complex challenges.

Baker Tilly has already positioned itself as a trusted advisor, particularly for mid-market companies. In the coming years, the firm is expected to expand its advisory services, including areas such as mergers and acquisitions, cybersecurity, data analytics, and business transformation. By building its advisory capabilities, Baker Tilly can stay competitive and continue offering value to clients beyond basic accounting services.

3. Sustainability and ESG Reporting

As environmental, social, and governance (ESG) factors become increasingly important, companies are looking to integrate sustainability into their financial strategies. Accounting firms, including Baker Tilly, will need to adapt by offering specialized services in ESG reporting and sustainability consulting.

Baker Tilly is expected to expand its ESG-related offerings, helping clients navigate the complexities of reporting, sustainability frameworks, and ethical business practices. With growing regulatory requirements around sustainability, businesses will need expert guidance to ensure they meet environmental and social standards—creating a new revenue stream for accounting firms.

4. Talent Acquisition and Retention

The accounting industry is facing a talent shortage, with firms struggling to find qualified accountants and advisors. As Baker Tilly continues to expand and take on new clients, attracting and retaining top talent will be crucial to maintaining its high service standards.

In the coming years, Baker Tilly is likely to invest in recruitment strategies, offer competitive compensation packages, and build a supportive workplace culture. The firm’s focus on offering a balanced work-life environment and professional growth opportunities will help it stand out in a competitive market for talent.

5. Client Expectations Are Evolving

Clients of accounting firms are no longer looking for just compliance and tax filing; they want value-added services that help them grow. Businesses are seeking proactive, consultative relationships with their accountants, looking for partners who understand their unique challenges and can provide tailored advice.

Baker Tilly’s client-centric approach will serve it well as these expectations evolve. The firm’s emphasis on strong client relationships and personalized service will likely continue to be one of its biggest strengths, helping it differentiate itself from larger competitors like the Big Four.

What This Means for Baker Tilly’s Future

The future looks bright for Baker Tilly as it continues to expand its global presence, adapt to new technologies, and grow its advisory services. By staying focused on its key strengths—personalized service, industry expertise, and client relationships—the firm is well-positioned to capture new market share in the accounting industry.

As businesses continue to face new challenges and opportunities, Baker Tilly’s ability to adapt to changing market dynamics and meet the evolving needs of clients will be crucial to its success. With an eye on strategic growth, technological advancement, and expanding its service offerings, Baker Tilly is set to remain a leader in the CPA firm space, delivering valuable insights and support for businesses well into the future.

Conclusion

Baker Tilly is gearing up for an exciting future in the accounting industry. As the firm focuses on expanding its global footprint, investing in technology, and enhancing its advisory services, it is positioning itself to thrive in an increasingly competitive and dynamic market. For businesses seeking a partner that can offer personalized service, innovative solutions, and strategic advice, Baker Tilly will continue to be a top choice for years to come.

Cybersecurity and Digital Transformation Services

Based on the information available, Baker Tilly offers comprehensive services in digital transformation and cybersecurity, aimed at enhancing business resilience. Here’s a breakdown of their key offerings:

Cybersecurity Services

Holistic Cybersecurity Programs:

• Baker Tilly emphasizes a risk-based approach, utilizing frameworks like NIST to assess and improve cybersecurity posture.
• They focus on strengthening understanding of an organization’s risk exposure and providing actionable recommendations to address vulnerabilities.
• They address the fact that many breaches are from basic process breakdowns, and help to shore up those weak points.

Cybersecurity Risk Assessments:

• They evaluate existing cybersecurity controls, recommend improvements, and provide assurance that those controls are effective.
• They work to maximize the confidentiality, integrity, and availability of critical information assets.

Addressing Evolving Threats:

• Baker Tilly stays current with emerging threats, such as ransomware, business email compromise, and cloud security risks.
• They also provide guidance on compliance with evolving cybersecurity standards.

Digital Transformation Services

Enabling Business Efficiency:

• Baker Tilly assists organizations in leveraging technology to improve operational efficiency.
• They provide solutions that help clients derive value from data through data analytics.
• They help clients through the process of digital evolution, and help them to gain clarity, and deploy the right solutions.

Tailored Solutions:

• They offer a range of solutions, including off-the-shelf, customized, and bespoke applications and platforms.
• They have teams of system architects and software engineers to create those needed solutions.

Key Takeaways

• Baker Tilly’s approach combines technical expertise with a focus on business risk management.
• They aim to help organizations build robust defenses against cyber threats and effectively navigate digital transformation.
• They use industry standard frameworks to provide their services.

In essence, Baker Tilly helps businesses strengthen their resilience in the face of digital challenges and cyber risks.